Can you hear the sound of hysteria?

It's calling out to Idiot America!


Even though the goal of this blog is to give you a behind the scenes look at The Hanover Theatre, there are times where I feel the need to share other theatre-related content.  In this case, I made a trip into Boston tonight to see American Idiot and was blown away.  To relate this to our behind the scenes look at the theatre - I can say it is one of the Broadway shows the theatre is looking to book in the next few seasons. No answer as to when it will debut at The Hanover Theatre but I cannot wait to see it again!


For me, seeing live theatre - especially a musical, is an experience that can never be replaced.  Durring a regular concert often times the audience doesn't get the chance to make a true connection with the artist - many times the feelings behind the words are lacking...  But with live theatre you can feel the passion behind every lyric.  If you haven't seen a musical before it is a hard sensation to explain but I always feel a strong connection with person singing and American Idiot was no exception.


The cast was exceptional at this show.  I am slightly biased as I knew one of the main characters from one of my favorite teenage TV shows - but even without him, the singing was amazing.  I am a huge fan of Green Day ever since Dookie was released, and as they have grown and I have continued to love their new material.  And when I heard about American Idiot on Broadway - I knew I had to see it. The Broadway interpretation of the AI album was fantastic, adding violen, cello, and accordion to the instrumentals to add new dimension, with beautiful vocal harmonies throughout the score.


For Green Day fans the show is perfect, and for someone who has never heard any of their music it is just as great.  The story told, is a post 9/11 look at youth trying to figure out their futures.  Three young friends who start off together but choose very different paths - pregnancy at a young age, drugs and city life, and joining the army.  There isn't much dialogue through the show, but you don't need it!  The lyrics, dancing, and gestures tell the story in a way that was so powerful.  When the ensemble came together to belt out "Are We the Waiting?" I got goosebumps!


Here is a clip of the above-mentioned song performed by the Broadway Cast on AOL Sessions:

The show has a little bit of everything - rock, interpretive dance, acrobatics, sex, flight, fights, heart and soul.  Again, I really can't wait for this show to come to our theatre.  I wanted to give one more teaser clip of what this show really has to offer, this is one of my favorite GD songs - 21 Guns.  Again - you will have goosebumps!  Enjoy:

20,000 Envelopes

As many people know The Hanover Theatre for the Performing Arts is a non-profit organization, depending on the generosity of many to build, run and maintain the theatre.  The theatre relies on the membership, annual campaign contributions and corporate sponsorships to sustain operations and ensure success.  Long story short: without raising money to run the theatre- I wouldn't have the job I have today, which is why our annual campaign is so important to me.


Our mission at the theatre is to foster a love and appreciation for the performing arts in audiences of today and tomorrow.  I have always been a theatre lover, since the first time I was on stage, but I was never afforded the opportunity to see real Broadway caliber theatre until much older.  Each time I see a show, the spark I used to get on stage reignites, and I love knowing that the theatre mission is to help spread that joy to others.

The theatre supports this mission directly with our annual Access to the Arts fund.  The Access to the Arts fund supports many programs including the internship program which takes on at least four local college students each year and the motivational speaker program which brought in Erin Gruwell (Inspiration for the film, The Freedom Writers) to speak to Worcester Public School Students.  It also funds the donation of 1,500 tickets to A Christmas Carol every year to kids and families in partnership with the United Way.


With all of that said, one of the main components of this campaign is to raise awareness of where the donation dollars go to and ask for a donation for the next year's operations.  This includes writing a personalized letter to current members and past donators, mailed with an informational rack card and a theatre-addressed envelope.  


One might think this is a small task, but it is a lot more complex than I had ever imagined.  I have been involved with this mailer since the very beginning and I am responsible for much of the design of the piece.  This is a small task for a single printed piece, but when it is being mailed to such a large list - the stakes are much higher.  


Now, most of the letters never actually make it to the theatre, the get printed and mailed from the mail house, but the envelopes and rack cards on the other hand are sent to the theatre as only a portion of that supply needs to go to the printer... In today's case, the envelopes were delivered: 20,000 of them.  That is a TON of envelopes.


I am happy to say 10,000 of the envelopes will be mailed out in the next few weeks, while another 10,000 will be distributed at both Rock of Ages and Shrek the Musical.  So the supply closet will empty our quickly.  In the mean time its a tight fit for all of our promotional materials and stationaries.

The Ultimate Goal

Hello theatre enthusiasts!  I am starting this blog, first and formost, as a theatre lover -- BUT I also happen to be the advertising coordinator for The Hanover Theatre for the Performing Arts, which is why I have the knowledge of what goes on behind the scenes at the theatre.

Prior to working at The Hanover Theatre I was just a mere college student, studying communications at Woo State.  I've always had a passion for theatre.  From my first years of school recitals where my mom anxiously video taped, to my first role as Oliver in the 3rd grade, to my high school musical days where I was Marty in Grease, Annie in Annie, and Dorothy in The Wiz (yes, seriously).

Though I loved my time on stage, most high school musical stars know they have to make it in the world of the struggling artist to continue on stage, and I was not ready to live that way.  So, I moved onward and upward and ended up majoring in communications hoping one day I could get paid to do one of my other favorite hobbies, graphic design.  I continued to love theatre, and instead of being on stage, I enjoyed watching from my seat.

That was, until, the advertising coordinator position appeared in my inbox senior year of college.  My advisor at Woo State forwarded me an job opening at The Hanover Theatre and said I should give it a shot.  I applied, with no actual realization that I could actually get the position - I hadn't even graduated yet!

Long story short:  I got the job, graduated from Worcester State University, and am currently working on my masters degree at Clark University.  I am lucky enough to say (in this economy) I have a job doing something I actually have a passion for.  And lucky for you, I want to share some of it with you!

Prior to working at the theatre I had NO IDEA what actually went on behind the scenes.  It never occurred to me that someone has to create and print the programs, somebody else prints and mails out all the season subscriber tickets, while someone else keeps the basement from flooding!  There is so much that actually goes on behind the curtain that the theatre enthusiasts around the world can take an intrest in, and that is the true goal behind my blog.  

To enlighten, educate, entertain and excite you with theatre.