Thursday, February 23, 2012

Securing Everyone's John Hancock

If you have been to the theatre before you must have walked through the lobby and had a chance to see all of our lobby posters.  We create a poster for just about every show that just lists the date and time of the show, hoping to get people who are already in the theatre to come back to see another performance.



What many of you may not know is that these posters serve a second purpose.  As we approach our 5-year anniversary we have been brainstorming ideas on how to make the year truly spectacular for our patrons.  One thing that is in the works is an auction of autographed lobby posters.

Before each show, I sneak upstairs to pull the lobby poster down from it's frame and I sneak behind the curtain.  In the green room backstage we have three frames - each holds a season poster which has already been signed by some great stars - including Brian Regan, Jodi Picoult, and Peter Frampton, to name a few.  For the Broadway shows, the season posters are replaced with three copies of the lobby poster and each cast member has a chance to sign it!  For non Broadway shows we ask the artist to sign the season poster and their individual lobby poster.



By the end of this season we will have over 30 acts who have signed the season poster, three copies of each Broadway tour poster signed by the entire cast, and many other singular lobby posters signed by their featured act.  Tonight is Hugh Masekela, world renowned trumpeter and political activist.  I just brought up his lobby poster to be signed tonight!

I will keep you posted as we determine exactly how each of our posters will be auctioned or raffled off.  All proceeds from the auction/raffle will go directly to maintaining the theatre so that we may remain a cultural establishment for many years to come.


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