20,000 Envelopes

As many people know The Hanover Theatre for the Performing Arts is a non-profit organization, depending on the generosity of many to build, run and maintain the theatre.  The theatre relies on the membership, annual campaign contributions and corporate sponsorships to sustain operations and ensure success.  Long story short: without raising money to run the theatre- I wouldn't have the job I have today, which is why our annual campaign is so important to me.


Our mission at the theatre is to foster a love and appreciation for the performing arts in audiences of today and tomorrow.  I have always been a theatre lover, since the first time I was on stage, but I was never afforded the opportunity to see real Broadway caliber theatre until much older.  Each time I see a show, the spark I used to get on stage reignites, and I love knowing that the theatre mission is to help spread that joy to others.

The theatre supports this mission directly with our annual Access to the Arts fund.  The Access to the Arts fund supports many programs including the internship program which takes on at least four local college students each year and the motivational speaker program which brought in Erin Gruwell (Inspiration for the film, The Freedom Writers) to speak to Worcester Public School Students.  It also funds the donation of 1,500 tickets to A Christmas Carol every year to kids and families in partnership with the United Way.


With all of that said, one of the main components of this campaign is to raise awareness of where the donation dollars go to and ask for a donation for the next year's operations.  This includes writing a personalized letter to current members and past donators, mailed with an informational rack card and a theatre-addressed envelope.  


One might think this is a small task, but it is a lot more complex than I had ever imagined.  I have been involved with this mailer since the very beginning and I am responsible for much of the design of the piece.  This is a small task for a single printed piece, but when it is being mailed to such a large list - the stakes are much higher.  


Now, most of the letters never actually make it to the theatre, the get printed and mailed from the mail house, but the envelopes and rack cards on the other hand are sent to the theatre as only a portion of that supply needs to go to the printer... In today's case, the envelopes were delivered: 20,000 of them.  That is a TON of envelopes.


I am happy to say 10,000 of the envelopes will be mailed out in the next few weeks, while another 10,000 will be distributed at both Rock of Ages and Shrek the Musical.  So the supply closet will empty our quickly.  In the mean time its a tight fit for all of our promotional materials and stationaries.